Our story
Challenge accepted.
Wickid began with founder Jeffrey Smith’s decision to build a more deliberate candle—one shaped by fragrance, materials and independent craftsmanship.
The beginning
From a family challenge to a candle company.
In 2017, a family conversation challenged Jeffrey to make the kind of candle he wanted to see. That challenge became Wickid.
OC Made
Built in Orange County.
In 2018, the OC Made program helped turn the idea into an operating small business. Wickid remains rooted in Costa Mesa and local independent production.
Costa Mesa proud
A local brand with a public story.
Wickid’s founder journey and candle-making mission were introduced to the Costa Mesa community through I Heart Costa Mesa in 2019.